EO was launching a new generation of sports equipment built on scientific research and advanced technology. The challenge was to communicate this technical innovation in a way that felt human, emotionally engaging, and true to the idea that our greatest performance advantage lies in our uniqueness.

Working with BBD Perfect Storm, we created a launch film built around the idea that being “only human” is our greatest competitive advantage. Striking imagery was paired with a punchy voiceover, delivered by Mark Strong, whose unmistakable voice grounded the film with authority and emotional weight.