OCLU was launching a new action camera into a highly competitive market. The challenge was to clearly communicate the product’s technical features while maintaining the energy, credibility, and authenticity expected by that audience.

We created a product launch film combining 3D animation to break down the camera’s key features with action-sport footage captured by elite action-sport athletes using the OCLU device. By placing the product directly in their hands, the film balanced technical clarity with credibility and impact.