filmlocker
how do you sell the benefits of an industry-Leading sustainable data storage offering concisely and make it attractive to the creative industries?
give it colour. Make it relatable.
filmlocker - ‘who’s looking after your creative data?’
Client: Filmlocker
Agency: Tack Creative
Creatives: Luke Deverill
Animation: Silver Studio
Filmlocker offers a secure, sustainable storage solution built for the realities of film and commercial production. The challenge was to communicate the platform’s practical benefits in a way that felt creative, relatable, and relevant to an advertising audience.
We developed the concept, script, and creative direction for a character-led animated explainer that reflected familiar industry scenarios. Working closely with Silver Studios, we directed the animation to deliver a clear, engaging film that brings Filmlocker’s value to life with clarity and tone.