Crowcon was preparing to launch a new range of gas safety devices into a sector where product communication is often dry and highly technical. The challenge was to create a campaign that stood out while still clearly and confidently explaining the benefits of the new technology.

We first developed a central campaign concept designed to work across all marketing collateral, before evolving it into a character-led film set within a fictional gas test facility.

By using humour to engage the audience and hold attention, the film prevented viewer drop-off and ensured the product’s key selling points landed clearly at launch.